Usability and E-Commerce Conversions Review
Most
Web sites have serious usability problems
- Sites are often confusing and hard for customers to find what they
need
- The sales process is often clumsy, making it hard for visitors to
buy
- Most companies don't think about what they want the site to do --
what it should achieve for the company -- before building ... and
thus end up with a site that doesn't do what it should
- Many sites are built in a manner that projects an unprofessional
image to visitors
Most sites have serious messaging
problems, from a marketing standpoint. They don't present
visitors with the right message at the right time...they don't "lead" the
visitor in the direction you need them to go.
Peter Kent can help you improve your site, in order to
increase conversions... that is, to increase the number of
visitors who take the action you want them to:
- Buy from you
- Provide you with sales-lead contact information
- Pick up the phone and call you
- E-mail you
- Subscribe to your e-mail bulletin or newsletter
Whatever it is you are trying to do, Kent can help you design your site in a
manner that maximizes conversions.
Let me analyze your site. I've been doing usability testing for twenty
years, and can spot most mistakes very quickly.
Contact Peter Kent
for more information.
