Why do some sites pop to the top when you search? How do you make
yours one of them? You create sites that make search engines happy — that’s what
search engine optimization is all about. Search Engine Optimization For Dummies
has been the leading resource on how to make that happen, and this third edition
is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more
visibility for your Web site. Find out which search engines matter most, what
they look for (and what they hate,) how to get your site included in the best
indexes and directories, and the most effective ways to spend your advertising
dollars. You’ll discover how to:
- Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don’t like (and tricks that might
actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps,
and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising
buck
Search Engine Optimization For Dummies, 3rd Edition also
helps you skirt some of the pitfalls and become a savvy advertiser. With this
book at your side, you’ll never need to fear search engines again!
Looking for Information Referenced in the
Book?
|
