This site is a companion for the book Search Engine Optimization For Dummies.
It gives you the possibility to access, with just a click of the mouse, every
site that I list in the book.
The list below is for the Third Edition of this book. For the Second Edition,
click here.
For your convenience,
I've listed the resources chapter by chapter, following the order in which
they appear in the book.
Chapter 1: Surveying the Search Engine Landscape
Search Engines, Indexes and Directories:
Tools:
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Chapter 2: Your One-Hour Search-Engine-Friendly Web Site
Makeover
Finding Out if Your Site is Indexed:
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Chapter 3: Planning Your Search Engine Strategy
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Chapter 4: Making Your Site Useful and Visible
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Chapter 5: Picking Powerful Keywords
Keyword Tools:
Back to the Top
Chapter 6: Creating Pages That Search Engines Love
Using Company and Product Names:
This chapter also refers to an article about picking a
hosting company, which you can find here.
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Chapter 7: Avoiding Things That Search Engines Hate
Pop-Up Blocking Software:
URL Rewriting:
Cookies:
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Chapter 8: Dirty Deeds, Done Dirt Cheap
Penalties:
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Chapter 9: Bulking Up Your Site - Competing with Content
Convincing Someone to Write It:
Websites and E-mail Newsletters:
Government Sources:
PDF Conversion Sites:
Government Materials:
Content Syndication Sites:
Traditional Syndication Services:
RSS Syndication Feeds:
Open Content and Copyleft:
Press Releases:
Q&A Areas:
Blogs:
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Chapter 10: Finding Traffic via Geo-Targeting
The Big Four Go Local:
Finding More Local Searches
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Chapter 11: Getting Your Pages into the Search Engines
Free Submission Pages:
Third-Party Site Map Creators
I also mentioned a list of "secondary" search engines
and directories, which you can find here.
Paid Inclusion Programs:
Submitting to Secondary Systems:
Search Engine Tips and Tricks:
Registration Services and Programs:
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Chapter 12: Submitting to the Directories
Understanding Search Directories:
Directories:
In this chapter I also mentioned a directory
registration company; you can find information about it
here.
Back to the Top
Chapter 13: Buried Treasure - More Great Places to Submit
Your Site
Specialized Directories:
Finding Directories:
Yellow Page Sites:
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Chapter 14: Using Link Popularity to Boost Your Position
Page Rank Info:
Back to the Top
Chapter 15: Finding Sites to Link to Yours
Announcement Sites and Newsletters:
Press Releases:
Link Popularity Sites and Software:
Back to the Top
Chapter 16: Even More Great Places to Get Links
Syndication Directories:
Syndication Services:
Social Networking:
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Chapter 17: Using the Shopping Directories and Retailers
Shopping Directories:
More Shopping Services:
Third Party Merchant Sites:
Back to the Top
Chapter 18: Pay Per Click
Advertising Services and Tools:
Pay Per Click (PPC)
Automating PPC Management
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Chapter 19: Ten-Plus Ways Stay Updated
Extra Help:
Google's Webmaster Pages:
Yahoo!'s Search Help:
MSN's SEO Tips:
ASK.com
Search Engine Watch:
Google's Newsgroups:
Google's Inside Scoop:
Webmaster World:
HighRankings.com
The Yahoo! Search Engine Optimization Resources Category:
The Open Directory Project Search Categories:
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Chapter 20: Ten Myths and Mistakes
NONE
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Chapter 21: Ten-Plus Useful Things to Know
Enhanced Image Search:
Checking Site Rank:
Checking for Broken Links:
Google Toolbar:
Alexa Toolbar:
Seeing What the Search Engines See:
Keyword Density Analysis:
Site Traffic Analysis:
Checking for Duplication and Theft:
More Tools:
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Appendix: Staying Out of Copyright Jail
Copyright Info:
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Bonus Chapter: Search Techniques You Should Know
Froogle:
Topic and Domain-Specific Searches:
Finding Recent Changes:
Google Search Methods:
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